Advertising Contract Agreement
1.12 The “budget” refers to the advertising budget set out in paragraph 5. 2.3 The indication of the purpose of the advertisement (whether it is the promotion of a product or service or the awareness of the brand or the product or both). PandaTip: The terminology used may be confusing due to the growing trend of online businesses, the creator of the material that is promoted as an “advertiser” and the person who promotes (or promotes) such goods or services as “promoters”. In this advertising agreement, we always use the term “company” as the person selling the product or service and “advertiser” as the person who puts the product up for sale, but you need to be aware of this difference in terminology when dealing with online marketing and advertising agencies (and especially related marketing organizations). WHEREAS: The advertiser wishes to instruct the advertiser to provide advertising services under the terms of this agreement, and the advertiser wishes to be instructed by the company to provide this advertisement under these conditions. 8.1 The advertiser ensures that any confidential information or material obtained during the duration of the advertising agreement or in negotiation is treated confidentially, including, but not limited to the details of the advertising means and the commission due or received under this advertising agreement. PandaTip: This model of advertising agreement must be used by a company or individual to enter into an agreement with the advertiser, to promote products or services and to receive a commission from the company or individual. This advertising agreement focuses on online advertising and assets. However, it is also suitable for other more traditional forms of advertising (OOH, product placement, etc.). 1.9 Viral advertising encompasses all forms of viral advertising, camouflage advertising and Internet memes. 1.4 “PPC,” “CPC” means all paid ads. By filing an insertion order (“IO”) for advertising in TimesDigest or one of the associated publications (“TimesDigest”) or its advertising agency (“Agency”), the following terms and conditions agree. Other terms are not binding on InMotion Media (“IMM”), unless IMM accepts these Terms and Conditions in writing.
2.5 Access their web traffic statistics to allow the advertiser to adapt and improve advertising and monitoring commission, if any. Today, online advertising is widespread, as many individuals and businesses have thriving online businesses that receive many calls every day. Advertisers often want to reach the same audience as the publisher with whom they enter into contracts, which makes these deals very logical and often lucrative. For example, many travel agencies or travel agencies will choose to advertise on a travel blogger`s website. This agreement is specifically intended to cover these situations. PandaTip: It is also very important to define all the terms in the pricing structure and reach an agreement with the caller on how this information is tracked and shared: for example, the indication that a closed sale is a term that triggers the conversion pixel on the company`s website and is not refunded within 1 week. , or that a “click on our site” must be a unique new visitor, as described in a Google Analytics account to which both parties have access.